Artificial intelligence (AI) Technology at Sonic X Media

We're simplifying advertising for brands with real-time, first-party data by using Ai learning. Let’s face it. Ai is changing advertising with faster real time conversions. If you think you're not using Ai in your advertising campaigns. We have news for you. The ads you run on Google, Bing, or any social platforms are using some form of Ai. We worked on many Ai campaigns and love it. The technology has come a long way and has given us new insights to audience targeting and optimization tactics. The insights alone have changed many of our campaigns and have reduced impression waste. 
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Pro
Let’s face it. Ai is changing advertising gaming with faster real-time conversions. If you think you are not using Ai in your advertising campaigns. We have news for you. The ads you run on Google, Bing, or any social platforms are using some form of Ai. We worked on many Ai campaigns and love it. The technology has come a long way and has given me new insights into audience targeting and optimization tactics. The insights alone have changed many of my campaigns and have reduced impression waste. 

Why we choose to use Ai in Display & OTT campaigns:

• Increase revenue by analyzing and acting on data at scale. 
• Reduce costs by acting on that data faster and automatically. 
• Build a massive competitive advantage with both superior insights and superior speed.
• Various ad creatives
• More conversions

Con
With many new technologies, there are some downsides. It can be pricey. Data tracking will become an issue in the future because of all the new laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). At Sonic X Media we are changing the landscape by helping our partners reduce cost and help with private feedback. 

How our AI partners help!

• Direct Targeting CPA, ROAS, ROI
• Prospecting
• We identify New customers who have the most data points in common with your current customers.

Performance Targeting
Prospecting and retargeting tactics in concert with each other, tailoring ad delivery to the unique conversion path. 

Retargeting
We can predict whether a site visitor lands on your website to the browser or take action, driving the latter group to conversion.

Ai is here to stay and it’s time we start using it more. At Sonic X Media, we are here to help brands and agencies access Ai technology in our programmatic display and video buys. Reach out for our case studies and how we can help you at sonicxmedia.com.  ​