Real Estate Advertising
The real estate market is one of the most competitive industries in advertising. The competition among realtors continues to grow even in 2020. There are also new rules from Google and Facebook that have been implemented over the years that limit who and how you advertise. If you're not active, engaging, and online, then you're missing out.
There are many ways to advertise for real estate but it all depends on your budget and effort you want to spend on branding. I’ve seen real estate agents spend 5k to 20k a month and the results vary. Ad agencies like Sonic X Media can help ease the pain of learning how to market yourself and save you money. In this article we will go over a few tactics that could help you in the marketplace.
1. Social
Make sure you have social media accounts on all Facebook, Instagram, and Twitter. Make sure to be active and engaged with users, share sold, and promote your current properties.
2. Contact Information
Make sure to put your contact info on every page of your website.
3. Experience
You are not just selling a house but a home. People like to imagine themself living in the area. So include pics of the city or make the copy engaging in the description. You should also include virtual tours in every medium you can. These tours can help clients walk through the home, refine what they are looking for, and help you close sooner.
4. Photo
Having beautiful images everywhere will help the clients imagine themself at the property. We have seen realtors use low quality photos and detoured the interest in even though the properties were great. Hire a professional photographer or spend money to buy high end equipment and train yourself.
5. Video
6. Website
Make sure you have an easy and clean website. Your website should be fast and alway up to date. This means your website should work on client experience from desktop, mobile, and tablet. This doesn’t mean building out a high end mobile app. Our recommendation is to make a wordpress website. Even if you have great property pages. It won’t mean much if your site is trouble to navigate. Your visitors need to have a good experience on your website, so test it with family and friends.
7. Newsletter.
Keeping your current client and pass client informed is a great way to keep them engaged. For pass clients it's a great way to showcase what's happening in the community and current market trends. Keep them informed about once or twice a month. New clients keep them up to date once or twice a week via email blast of what's on the market. Make sure the content is relevant to the client!
8. Google My Business & Google Analytics
Keeping your information update is key. Google is the largest search engine and you need to make sure information is correct. When home buyers search for homes they are going to search Zillow, Redfin, or some form of home search platform. They are also going to research for a real estate agent. Let's say I go on Zillow, I found a home, I’m going to read reviews and then google the agent for more information.
9. Mailer
Believe it or not but you can send out mailers to clients who are activity looking on the web. It’s called direct digital mailers. You buy the activity users and send them information homes.
10. Testimonials
Getting testimonials is great. It's a way for future clients to trust you. Showing that real people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Also it helps with your rating overall. There are going to be clients who give negative feedback on social media like yelp and it will be hard to remove those comments. So it's best to have all your clients give good testimonials.
11. Get On Zillow, Redfin, ReMax, and Other
Zillow and Redfin are the top real estate home search sites and you really need to be on there if you want brand awareness. These sites offer the ability to advertise as an agent on their website. It can get pricey, but considering the huge but Zillow plays in home buying, it’s probably your best bet. These sites also allow users to review real estate agents, so will increase your leads. Also you can advertise on these sites using programmatic ad tech which can be cheaper depending on your media strategy.
12. Call Tracking
Call tracking is a must for real estate. Most people still use their phones when trying to find a realtor or make an appointment. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
Conclusion
Obviously, there are other things that go into building a great advertising campaign for realtors. For more information please contact us.
There are many ways to advertise for real estate but it all depends on your budget and effort you want to spend on branding. I’ve seen real estate agents spend 5k to 20k a month and the results vary. Ad agencies like Sonic X Media can help ease the pain of learning how to market yourself and save you money. In this article we will go over a few tactics that could help you in the marketplace.
1. Social
Make sure you have social media accounts on all Facebook, Instagram, and Twitter. Make sure to be active and engaged with users, share sold, and promote your current properties.
2. Contact Information
Make sure to put your contact info on every page of your website.
3. Experience
You are not just selling a house but a home. People like to imagine themself living in the area. So include pics of the city or make the copy engaging in the description. You should also include virtual tours in every medium you can. These tours can help clients walk through the home, refine what they are looking for, and help you close sooner.
4. Photo
Having beautiful images everywhere will help the clients imagine themself at the property. We have seen realtors use low quality photos and detoured the interest in even though the properties were great. Hire a professional photographer or spend money to buy high end equipment and train yourself.
5. Video
- First make a video about your real estate agency. Let your clients know who you are as an activity member of society. Let them know they can trust you and when they work with you. It's not a close and done deal.
- Videos are a great way to catch a client's eye on social media. High quality videos are a great way to showcase the current home of your real estate businesses.
6. Website
Make sure you have an easy and clean website. Your website should be fast and alway up to date. This means your website should work on client experience from desktop, mobile, and tablet. This doesn’t mean building out a high end mobile app. Our recommendation is to make a wordpress website. Even if you have great property pages. It won’t mean much if your site is trouble to navigate. Your visitors need to have a good experience on your website, so test it with family and friends.
7. Newsletter.
Keeping your current client and pass client informed is a great way to keep them engaged. For pass clients it's a great way to showcase what's happening in the community and current market trends. Keep them informed about once or twice a month. New clients keep them up to date once or twice a week via email blast of what's on the market. Make sure the content is relevant to the client!
8. Google My Business & Google Analytics
Keeping your information update is key. Google is the largest search engine and you need to make sure information is correct. When home buyers search for homes they are going to search Zillow, Redfin, or some form of home search platform. They are also going to research for a real estate agent. Let's say I go on Zillow, I found a home, I’m going to read reviews and then google the agent for more information.
9. Mailer
Believe it or not but you can send out mailers to clients who are activity looking on the web. It’s called direct digital mailers. You buy the activity users and send them information homes.
10. Testimonials
Getting testimonials is great. It's a way for future clients to trust you. Showing that real people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks. Also it helps with your rating overall. There are going to be clients who give negative feedback on social media like yelp and it will be hard to remove those comments. So it's best to have all your clients give good testimonials.
11. Get On Zillow, Redfin, ReMax, and Other
Zillow and Redfin are the top real estate home search sites and you really need to be on there if you want brand awareness. These sites offer the ability to advertise as an agent on their website. It can get pricey, but considering the huge but Zillow plays in home buying, it’s probably your best bet. These sites also allow users to review real estate agents, so will increase your leads. Also you can advertise on these sites using programmatic ad tech which can be cheaper depending on your media strategy.
12. Call Tracking
Call tracking is a must for real estate. Most people still use their phones when trying to find a realtor or make an appointment. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
Conclusion
Obviously, there are other things that go into building a great advertising campaign for realtors. For more information please contact us.